by Honolulu Mother
Oh brave new world this is, that has such business models in it!
I have noticed the many Amazon reviewers mentioning that they got a free or discounted product in return for an honest review, but had no idea how thoroughly the cash-for-recommendations model had infiltrated the mattress business.
How do you filter online reviews? I like to look for a certain shape of review bars — a nice exponential curve that’s fat at the five star end and fades to almost nothing at the one star end. A spike at the one star end, even a small one, is bad news, although with some products (cell phones) it seems like you can’t avoid it. And of course you have to read to see if there are patterns to what people like, or dislike, about a product.
Give us your review of online product reviews!