by Fred MacMurray
So we’ve come to accept variable, demand based, pricing in:
- airline tickets — you might have paid $hundreds more or less than the person you’re sitting next to depending on when you bought your ticket.
- sporting events, where some games are now “premium” and ticket prices are higher for those games than “regular” games
- Uber, depending on the current demand for their services
- Auto insurance, which is based on your driving record and even your credit rating
- Flowers (Valentines Day)
- Some restaurants (holiday brunches, Mothers’ Day)
And there are others.
How do you feel about demand-based pricing? What if your mechanic adopted the same thing (e.g. the Friday or Wednesday before Thanksgiving it costs 2x the normal rate because everyone wants their car looked over, the oil changed and tires rotated before the big drive to Grandma’s)? Your barber / hairdresser? Why are we accepting/understanding of this scheme for travel, but not for some/many other day-to-day things?