by Grace aka costofcollege
The New Era of 30-Day Fitness Challenges
Options to help people spend a month focusing on running, yoga, exercises for abs and more are proliferating …
The 30-day exercise challenge is increasingly popular, especially as an alternative to New Year’s resolutions, which often fail this time of year. The pitch is to stick with a commitment for a month, whether to reach a specific benchmark, mix up a routine or try to establish an exercise habit.
Thirty-day challenges push people to chase goals big and small, from cutting out soda to writing a novel. More than 200 smartphone apps for Apple’s iOS operating system have “30 day challenge” in the title, 10 times the number available in 2014, according to App Annie, an analytics and market-data company. Internet searches for “30 day challenge” have climbed 140% since 2013, according to Google. Gyms and yoga studios offer them as a way to win customers, hoping that a 30-day stint will turn into a habit.
Some Totebaggers have done the Whole 30 Program successfully. Many other types of 30-day challenges exist — eliminating soft drinks or another food from your diet, reading, acts of kindness, walking or running, planks or pushups, journaling, decluttering, etc. Part of the appeal is that the commitment is relatively short term.
We recently had a post about the challenge of developing good habits. What do you think of the 30-day challenge trend? Have you tried it? Is the idea appealing to you? What activity have you done or would you consider doing? Are you interested in doing a Totebag 30-day challenge, one where we could each pick a particular activity and track our progress here on the blog?